UX/UI DESIGN - BRANDING
PROJECT - WELLNESS SOCIETY
Enhancing your health and social life through human connection and self-care.
(ROL) GRAPHIC & PRODUCT DESIGNER, RESEARCHER
(SKILLS) BRAND DEVELOPMENT/ USER RESEARCH/ INTERACTION DESGIN / PROTOTYPING / VISUAL DESIGN
(TOOLS) FIGMA / ADOBE CREATIVE SUITE
(TIMELINE) 2023
BRIEF
Wellness Society focuses on creating collective spaces designed to promote the comprehensive well-being of individuals. They offer a wide variety of services with the aim of reducing daily life stress and improving the quality of life for their clients in a natural way.
MISSION
Wellness Society's mission is to make the sense of well-being an essential part of consumers' daily lives. Through relaxation practices and natural medical treatments, they seek to create a community that promotes a healthy movement in collaboration with the company, establishing a new standard for well-being and quality of life.
Holistic well-being | Promotion of a united community | Personal empowerment | Pursuit of collective impact on society
VALUES
PROBLEM DISCOVERY
In the wellness industry, platforms often fall short in delivering a seamless user experience, posing significant challenges for users seeking to improve their personal well-being. These platforms are plagued by a host of usability and accessibility issues that complicate the journey towards holistic health. Complex and confusing navigation menus, unclear terminology, and ineffective search functionalities are just the tip of the iceberg, creating barriers that prevent users from efficiently finding and utilizing the services they need.
KEY ISSUES
Complex Navigation
Ineffective Search Functionality
Lack of Clarity in Information
Inconsistency in Design
MAIN OBJECTIVE
Develop a wellness platform that revolutionizes the user experience by providing a more intuitive, efficient, and personalized approach to accessing wellness services. This platform aims to increase user engagement and satisfaction, ultimately fostering a stronger sense of community and well-being among its users.
SOLUTION
A refined wellness platform that incorporates a user-centric design to simplify navigation and enhance the clarity of information. This platform uniquely integrates flexible scheduling, transparent pricing, and a customizable service selection process, directly addressing the main pain points identified in the industry. The new platform significantly boosts usability and personalization, aiming to transform how users interact with wellness services and improve their overall experience.
HEURISTICS ANALYSIS
TARGET AUDIENCE
CHARACTERISTICS
People seeking a significant improvement in their quality of life through holistic well-being practices and natural medical treatments. Their unique value proposition lies in the transformation of individual and collective health, redefining what it means to feel good and live in balance in modern society.
AGE:25 to 60, who are actively seeking ways to improve their well-being.
GENDER: Predominantly female, but also includes a significant male demographic.
LOCATION: Urban and suburban areas, with potential for both local and global reach.
EDUCATION: Diverse educational backgrounds, but with an inclination toward individuals who value evidence-based wellness practices.
GOALS
1.
Create a platform that not only allows users to explore the site but also provides a step-by-step, user-friendly navigation system focused on facilitating access to a wide range of wellness services and managing memberships seamlessly, akin to a private club experience.
2.
Offer users the flexibility to select their preferred interaction flow by creating distinct paths that all ultimately lead to the main objective of attracting new potential users. This customization is achieved by incorporating features that empower users to shape their journey according to their individual preferences
USER FLOW
HYPOTHESIS
Users will seek a personalized, yet streamlined wellness service selection process with a user-friendly platform that offers flexible service booking and step-by-step navigation
Users will value the ability to tailor their service choices to their individual preferences and interests, allowing them to find services that precisely meet their well-being requirements.
TESTING - USER FEEDBACK
FINDINGS
INSIGHTS
Complete the flow to make the experience seamless.
Clarify each step more with the actual information that is required.
Add more context in general about the company and the services provided.
Adapt the option to have access to your profile to see your reservations.
MORE CONTEXT
Users expressed the need for more contextual information about the services offered. Some found that additional details, such as service descriptions, benefits, and prerequisites, would be helpful for making informed decisions.
Users appreciated a guided experience that helped them understand how to navigate the platform effectively. They found features like step-by-step service selection and clear call-to-action buttons to be particularly useful.
DEFINE THE GUIDED EXPERIENCE
ACCOUNT CREATION
Users acknowledged the need to rearrange the hierarchy of information on the platform. They found that the homepage wasn't logically organized, contributing to a non user-friendly experience.
Users found the steps and the format required to create an account to be illogical and confusing
CONTENT HIERARCHY
