BRANDING | UX/UI DESIGN | PACKAGING

PS JEWELRY

Creation of brand identity, product development and subsequent creative direction of projects, website design and social media strategy management.

(ROL) GRAPHIC AND DIGITAL DESIGNER

(SKILLS) BRAND DEVELOPMENT/ BRAND IDENTITY / PRODUCT DESIGN / VISUAL DESIGN STRATEGY

(TOOLS) ADOBE CREATIVE SUITE

(TIMELINE) 2023

Founded with a vision of elevating jewelry design, Patricia Solarte is a high-end jewelry brand that blends fine art with the unexpected, embracing chaos and beauty in equal measure. The rebrand transforms this ethos into a visual identity where the raw and the refined coexist, symbolizing the unpredictability and elegance of the craft. The new identity features a harmonious palette of muted tones, custom typography, and a balance between modern and timeless elements. This cohesive system reflects Patricia Solarte's avant-garde spirit, positioning the brand to resonate with a discerning, contemporary audience.

The organic and systematic shapes created for each collection serve as visual gateways into the heart of each jewelry line. Designed to symbolize the flow and evolution of the craft, these figures evoke a sense of discovery and exploration. Each shape introduces the collection and reflects its underlying themes—whether it’s the elegance of nature or the disruptive beauty of imperfection. These forms adapt fluidly across print and digital platforms, functioning as frames for photography or standalone elements of the brand’s identity. The versatility of these shapes allows them to emphasize, reveal, and create harmony across brands’s diverse visual narratives.